11 Social Media Statistics You Should Have Known Yesterday
Social media may be in a state of continuous change, but the importance and influence
of statistics remains constant. Depending on the data, social stats might result in the
addition of something new or the removal of an existing element in your strategy.
In either case, they serve to inspire change.
of statistics remains constant. Depending on the data, social stats might result in the
addition of something new or the removal of an existing element in your strategy.
In either case, they serve to inspire change.
As marketers, you put a lot of work into keeping your profiles fresh and active with
relevant, interesting updates. And any adjustments made to that strategy are often
motivated by something you learned from A/B testing or inferred from a study.
relevant, interesting updates. And any adjustments made to that strategy are often
motivated by something you learned from A/B testing or inferred from a study.
Although they’re not hard to come by, we’ve identified some of our favorites.
Here are 11 social media statistics that will serve as inspiration for an upcoming
or existing campaign strategy.
Here are 11 social media statistics that will serve as inspiration for an upcoming
or existing campaign strategy.
1. The Most Repinned Images On Pinterest Have Multiple Colors
Images are a powerful marketing asset in general, but they’re especially important
for engagement on Pinterest. Curalate’s data science team reviewed more than a
half million images on the platform and examined 30 different visual characteristics,
including colors and textures. The team found that pins with multiple dominant
colors have 3.25 times more repins per image than images with a single dominant color.
for engagement on Pinterest. Curalate’s data science team reviewed more than a
half million images on the platform and examined 30 different visual characteristics,
including colors and textures. The team found that pins with multiple dominant
colors have 3.25 times more repins per image than images with a single dominant color.
If you do choose the single color route, though, go with red. According to Curalate’s
blogpost, images that are red, orange, and brown receive about twice as many repins
than images that are blue.
blogpost, images that are red, orange, and brown receive about twice as many repins
than images that are blue.
That’s not to say that you can only add red-colored Pins to your boards. However,
it does give you something to think about when you’re trying to give a specific pin a
bit of an edge over the competition.
it does give you something to think about when you’re trying to give a specific pin a
bit of an edge over the competition.
2. Social Media Is Aging
More people than ever before are adopting social media, including an unlikely
demographic: senior citizens. Grossly overlooked on social, this age group is
searching on Google, browsing Facebook News Feeds, and watching YouTube.
demographic: senior citizens. Grossly overlooked on social, this age group is
searching on Google, browsing Facebook News Feeds, and watching YouTube.
Currently:
- 45% of Internet users aged 65 and older use Facebook
- 23% of Internet users aged 50 and older use Pinterest
- 13% of Internet users aged 50 and older use Twitter
For many brands, this is a demographic you don’t want to ignore. Of course, it all
depends on your product or service. While some won’t find value in targeting seniors,
others — such as lifestyle or health-related brands — will want to take their presence
into account when crafting outreach strategies.
depends on your product or service. While some won’t find value in targeting seniors,
others — such as lifestyle or health-related brands — will want to take their presence
into account when crafting outreach strategies.
3. LinkedIn Has Fewer Active Users Than Most Social Networks
Despite adding two new members every second, LinkedIn has a smaller percentage
of active users than Pinterest, Facebook, Twitter, and Google+. As a result, passive
content like blog posts, white papers, and slide decks are betting suited for your
LinkedIn audience compared to more interactive content like contests or surveys.
of active users than Pinterest, Facebook, Twitter, and Google+. As a result, passive
content like blog posts, white papers, and slide decks are betting suited for your
LinkedIn audience compared to more interactive content like contests or surveys.
4. 53% of Interactions Between Brands And Google+ Users Are Positive
Once labeled a “ghost town,” there are now more than 300 million people on
Google+ actively engaging through +1s, shares, comments, and recommendations.
Google+ actively engaging through +1s, shares, comments, and recommendations.
Social media consultancy Converseon studied 2,500 consumer interactions with 20
big brands across three social networks. The study found that Twitter ranked high
(55%) for positive interactions and tied Facebook (20%) for negative interactions,
while Google+ sits happily at 53% and 18%, respectively.
big brands across three social networks. The study found that Twitter ranked high
(55%) for positive interactions and tied Facebook (20%) for negative interactions,
while Google+ sits happily at 53% and 18%, respectively.
Depending on your industry and target audience, you don’t want to miss out on any
of those interactions, regardless of whether they’re positive or negative. Make sure
that you’re regularly monitoring Google+ for mentions of your business or product.
of those interactions, regardless of whether they’re positive or negative. Make sure
that you’re regularly monitoring Google+ for mentions of your business or product.
5. Hashtags: Less Is More, Except On Instagram
While hashtags are a popular way to identify themes or topics across social
platforms, using too many can actually hurt your engagement rate. While Twitter
and Facebook recommend using no more than two, Track Maven found that
Instagram posts with 11 hashtags received the most interactions.
platforms, using too many can actually hurt your engagement rate. While Twitter
and Facebook recommend using no more than two, Track Maven found that
Instagram posts with 11 hashtags received the most interactions.
We should point out that this data represents Instagram accounts with less than
1,000 followers. For those with more than 1,000 followers, it appears that engagement
leveled off around five hashtags, which is still more than recommended on Twitter
or Facebook
1,000 followers. For those with more than 1,000 followers, it appears that engagement
leveled off around five hashtags, which is still more than recommended on Twitter
or Facebook
6. 399 Million Facebook Members Are ‘Mobile Only’
Mobile now accounts for 62% of Facebook’s advertising revenue, which
is quite the dramatic change considering it lacked mobile ads just two years
ago. Just last year, the number of mobile-only users was 189 million. Now
399 million of the 1.32 billion people who use the social network do so from
their mobile devices only.
is quite the dramatic change considering it lacked mobile ads just two years
ago. Just last year, the number of mobile-only users was 189 million. Now
399 million of the 1.32 billion people who use the social network do so from
their mobile devices only.
It’s also worth noting that while Facebook’s monthly user base has grown
14% year over year, its mobile user base has grown 31% to more than
1 billion. If you’re not optimizing the content you’re sharing for mobile,
you’re missing out on a major opportunity to hook viewers.
14% year over year, its mobile user base has grown 31% to more than
1 billion. If you’re not optimizing the content you’re sharing for mobile,
you’re missing out on a major opportunity to hook viewers.
7. 30% Of Tweets Mentioning Your Company Don’t Include Your Twitter Handle
When you’re tracking conversations around your brand, bear in mind that
not everyone will use your Twitter handle. If you’re not monitoring mentions
without the @ symbol, you risk missing out on a significant portion of feedback.
30.72% to be exact.
not everyone will use your Twitter handle. If you’re not monitoring mentions
without the @ symbol, you risk missing out on a significant portion of feedback.
30.72% to be exact.
It’s also worth noting that only 9% of tweets are actually directed at your brand.
This means that more conversations are happening about you rather than with
you. You have a great opportunity here to surprise your audience by weighing in.
This means that more conversations are happening about you rather than with
you. You have a great opportunity here to surprise your audience by weighing in.
If you don’t want to miss out on opportunities to delight a customer or collect
valuable feedback, make sure that you’re tracking all variations of your brand
name, with and without the @ symbol.
valuable feedback, make sure that you’re tracking all variations of your brand
name, with and without the @ symbol.
8. Engagement Is Strongest For Text Updates On Facebook
If you’ve ever wondered what types of content people typically engage with
on Facebook, or any social network for that matter, you’re not alone. Digital
agency Simply Zesty put together a study of some of the biggest Facebook
Pages across 10 categories and found text to be the most popular option overall.
on Facebook, or any social network for that matter, you’re not alone. Digital
agency Simply Zesty put together a study of some of the biggest Facebook
Pages across 10 categories and found text to be the most popular option overall.
What’s even more surprising are the results from individual industries. While photos
outperformed text in the auto, fashion, and healthy & beauty industries, text surprisingly
exceeded all other mediums in the entertainment and music industries.
outperformed text in the auto, fashion, and healthy & beauty industries, text surprisingly
exceeded all other mediums in the entertainment and music industries.
That doesn’t mean that if you belong to one of these industries that you must favor text
updates above all else. Adding diversity to your content is important in order to maintain
a healthy feed. But it’s worth considering when and how you’re incorporating different
media into your content strategy. Make sure there’s purpose behind your decision to
swap out a text update for a photo and vice versa.
updates above all else. Adding diversity to your content is important in order to maintain
a healthy feed. But it’s worth considering when and how you’re incorporating different
media into your content strategy. Make sure there’s purpose behind your decision to
swap out a text update for a photo and vice versa.
9. Tweets With Fewer Than 100 Characters Get 17% More Engagement
Tweets perform better when they’re shorter. You’re already limited to only 140
characters, but tweets actually receive more engagement when you use even fewer.
Research showed that keeping your tweet around 100 characters is ideal for engagement.
characters, but tweets actually receive more engagement when you use even fewer.
Research showed that keeping your tweet around 100 characters is ideal for engagement.
Although there’s no guarantee that every super short tweet will go viral, brevity is always
appreciated. Plus, it gives your followers extra room to add their thoughts before retweeting.
appreciated. Plus, it gives your followers extra room to add their thoughts before retweeting.
10. Capitalization Drives More Traffic Back To Your Blog
If you use social media to drive traffic back to your blog, you’ll want to spend extra
time crafting your headline. According to a Conductor study, 64% of people prefer the
first letter of every word in the headline to be capitalized.
time crafting your headline. According to a Conductor study, 64% of people prefer the
first letter of every word in the headline to be capitalized.
What’s more surprising is that 21% of those surveyed preferred all capitals. We certainly
don’t recommend that you yell every headline to your readers, but it’s worth knowing
that the formatting option resonates with some audiences.
don’t recommend that you yell every headline to your readers, but it’s worth knowing
that the formatting option resonates with some audiences.
11. More Than 3 Million Humor Pins Are Saved Each Day On Pinterest
Humor is one of the most popular and fastest growing categories on Pinterest. It also
holds the top spot on Fridays. You might not think that your editorial calendar applies
to Pinterest, but there’s actually a best day for everything on the site. Here’s how
the company broke down the most popular categories on each day of the week:
holds the top spot on Fridays. You might not think that your editorial calendar applies
to Pinterest, but there’s actually a best day for everything on the site. Here’s how
the company broke down the most popular categories on each day of the week:
- Monday – Fitness
- Tuesday – Technology
- Wednesday – Inspirational quotes
- Thursday – Fashion
- Friday – Humor
- Saturday – Travel
- Sunday – Food and craft ideas
This doesn’t mean you have to stick to a set schedule for pinning, but it’s interesting
to know what’s trending throughout the week. We recommend looking at your analytics
to get a better sense of what’s working for your profile. You might find a new category
or two to add to your weekly rotation.
to know what’s trending throughout the week. We recommend looking at your analytics
to get a better sense of what’s working for your profile. You might find a new category
or two to add to your weekly rotation.
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